The Influence of SCTV Teen Romance FTV Content on the Morals of Madrasah Aliyah Nurul Hikmah Students

Authors

  • Iis Anugrah Rahmat Hidayatullah Institut Agama Islam Nahdlatul Ulama Sumatera Selatan, Palembang Author

DOI:

https://doi.org/10.67959/nwmeea68

Keywords:

Adolescent Behavior, Akhlak Karimah, Mass Media, Social Learning Theory, Television Film

Abstract

Television is one of the electronic media that has a significant influence on the process of delivering messages to the public, especially teenagers. Television Film (FTV) of the adolescent romance genre on SCTV has become one of the programs with the highest ratings among students. This study aims to analyze the influence of the intensity of watching FTV shows of the adolescent romance genre on SCTV on the morals of students of Madrasah Aliyah Nurul Hikmah Cinta Manis Baru Palembang. The study uses a descriptive quantitative approach with a purposive sampling technique on 40 students of class X out of a total population of 143 students. Data were collected through Likert scale questionnaires, interviews, and documentation studies. The theoretical foundations used include Social Learning Theory (Bandura), Innovation Diffusion Theory (Rogers), and Hypodermic Needle Theory. Multiple regression analysis showed that the intensity of watching (X1) had no significant effect on students' moral character (sig. value = 0.592 > 0.05), while the content of FTV shows (X2) had a significant but weak effect on students' moral character (sig. value = 0.042 < 0.05). The R² value of 0.184 indicates that the two variables are free to explain 18.4% of the variance in students' moral character, while the rest is influenced by other factors outside this study. The results of the study confirm that the content of the show is more influential than the duration of viewing in the formation of adolescent moral character, so the assistance of parents and educational institutions in media consumption is very necessary

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Published

2026-06-30

Issue

Vol. 4 No. 3 (2026): June 2026

Section

Articles

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Copyright (c) 2026 Iis Anugrah Rahmat Hidayatullah (Author)

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

The Influence of SCTV Teen Romance FTV Content on the Morals of Madrasah Aliyah Nurul Hikmah Students. (2026). Zona Education Indonesia, 4(3), 111-118. https://doi.org/10.67959/nwmeea68